06/The Brand Lab

Know Your Brand

One flagship index and three free diagnostics. Measure your wave, find where your brand leaks trust, and see what customers read in the first three seconds - then try each one right here before you continue.

The flagship

The Coast Brand Index

How Strong Is Your Wave?

The Coast Brand Index scores your brand across 5 pillars and 20 criteria. Get your Wave Rating in under 2 minutes - free.

Strong brand. Minor gaps between you and category leadership.

Why it matters

Customers decide whether to trust you in milliseconds. These tools show you what they actually see.

Three free diagnostics

Brand Quiz

What's Your Brand Actually Saying?

10 questions, 60 seconds. Is your brand invisible, inconsistent, or established? Get a clear action plan to fix it.

Question 1 of 10

If a new customer landed on your homepage right now with no context, what would they experience?

They'd immediately understand what we do, who we're for, and why we're different.

Brand Consistency Checklist

Is Your Brand Leaking Trust?

25 checkpoints across 5 pillars. Your score updates as you check each box. See exactly where your brand leaks trust.

Visual Identity - checkpoint 1 of 25

Your logo appears in the same format, color, and proportions across your website, social profiles, email header, and packaging.

Tick the boxes you can honestly claim. Your score updates live.

The 3-Second Test

How Customers Judge You Before You Say a Word

The five things customers process in the first three seconds of seeing your brand. Run the self-test to see if you pass.

Element 1 of 5 - Visual Hierarchy

Is it immediately clear where to look? Clutter or flatness reads as disorganisation - and disorganisation reads as distrust.

Three free tools. Samples here - full results in seconds.

Ready to go deeper?

Build a brand that earns the wave.

Get Started Talk to us

No pitch. Run a tool first - the diagnosis is free.