Digital Marketing & Lead Generation
Everything digital, one team — built to bring customers through the door, not just clicks.
In brief
The Coast Global runs full-funnel digital marketing for small businesses: lead generation systems, paid advertising on Google and Meta, local SEO, and email campaigns — planned, built, and managed by the same team that builds your brand, from our Dallas-Fort Worth home base. Every engagement starts with a growth audit, ships with clear targets, and reports monthly on the number that matters: qualified leads, not vanity metrics.
Deliverables
What's included.
How we work
Our process.
Audit
We map your current funnel end to end — traffic sources, landing pages, follow-up, and tracking — and identify exactly where customers are leaking out. You get a written growth audit whether or not you continue with us.
Build
We build the missing infrastructure first: conversion-ready landing pages, lead capture and follow-up automation, clean analytics. Ads spend nothing until there is somewhere profitable for the click to land.
Launch
Campaigns go live across the channels the audit picked — paid search, paid social, local SEO, email — with conversion tracking wired from day one so every dollar is accountable.
Optimise
Monthly reporting on leads, cost per lead, and revenue impact. We cut what underperforms, scale what works, and review strategy with you every quarter.
Ideal for
Who this is for.
You need a steady flow of local leads — calls, bookings, quote requests — not impressions.
You have a product that converts but need profitable traffic and an email engine behind it.
Longer sales cycles need a funnel that captures, nurtures, and hands off qualified leads.
You invested in a premium brand — now put a growth system behind it so the market actually sees it.
FAQs
Common questions.
What does digital marketing for a small business cost?
Digital marketing retainers at The Coast Global are custom-quoted based on channels, ad spend, and scope — most small business engagements land in the $1,500–$5,000/month range plus ad spend, which stays in your own accounts. We quote a flat monthly fee after the growth audit, so you know the full cost before anything launches. There are no long lock-ins: retainers run month to month after an initial 3-month ramp, because a lead generation system needs about that long to gather data and stabilise cost per lead.
How long until lead generation shows results?
Paid campaigns generate their first leads within days of launch, but expect 6–12 weeks for cost per lead to stabilise as we gather conversion data and optimise targeting. Local SEO compounds over 3–6 months. That is why every engagement starts with the build phase — a converting landing page and clean tracking shorten the path to profitable results more than any targeting trick. We report monthly from day one so you see the trajectory, not just the destination.
Do you handle everything, or do we need in-house marketing?
We handle everything digital: strategy, landing pages, ad creative, campaign management, email, tracking, and reporting. You need no in-house marketing team — most of our clients have none. What we do need from you is product knowledge: a monthly call and quick answers when a campaign needs an offer decision. Because the same studio builds your brand and your funnel, the creative never drifts off-brand and nothing gets lost between agencies.
Do you work with Dallas-Fort Worth businesses in person?
Yes — The Coast Global is based in the DFW Metroplex, and local clients get in-person kickoffs and strategy sessions across Dallas, Fort Worth, Arlington, Plano, and Frisco. Local campaigns benefit from that proximity: we know which DFW submarkets respond to which channels, and local SEO work is grounded in the same market we operate in. Clients across Texas, Florida, and Alabama run the identical program on our video-first process — see our service areas for how that works.
Also available
You might also need.
Ready to get started?
